11 Years of Technical Ownership:
Scaling an Entire Product Ecosystem
As the sole Technical Lead for Mirasee, I architected and maintained seven interconnected systems — the complete infrastructure a growing business-education runs on — for eleven years.
Mirasee is a Canada-based online business-education company running multiple portfolios under one roof. When I joined as Technical Lead, the business needed one thing above all: a single person who could own the entire technical surface area — course delivery, marketing operations, partner relationships, internal scheduling, and support — well enough that the company never had to think about infrastructure risk. Eleven years later, that's still the arrangement. Every system below was designed, built, and is still maintained by one architect.
Seven systems, one shared architect — each built to operate independently, none built in isolation.
The Infrastructure
Multi-Tenant Admin & Marketing Hub
Engineered a centralized administrative hub that unified operations across 5 distinct sub-brands. This enabled the business to seamlessly manage brand-specific content, aesthetics, and configurations from a single dashboard, drastically streamlining operational workflows.
- Template-Based Visual Builder & Dynamic Rendering: Developed a template-based, no-code visual builder featuring inline editing and custom module insertion (e.g., video embeds, add-to-calendar buttons, CTAs). It allows teams to seamlessly embed HubSpot and Ontraport forms into any page using the visual interface or shortcodes, powering a scalable frontend rendering engine for launching dynamic marketing pages (workshops, video landings, webinars).
- Dynamic Checkout Builder (UltraCart): Engineered a template-based checkout builder allowing teams to configure items, testimonials, and post-purchase redirects. It features automated fulfillment logic that cross-validates tags in HubSpot and Ontraport to instantly provision access to the course platform.
- Marketing & Traffic Orchestration (mrse.co): Programmed an advanced server-side link management system featuring standard redirects, A/B testing traffic splitters, and the automated creation of Add to Calendar links (Google, Yahoo, Apple, and direct .ics downloads) utilizing the `mrse.co` shortlink domain.
- Advanced Forecasting & Sales Reporting: Engineered a robust reporting suite that processes uploaded XLS files to generate 12-month and 52-week revenue forecast reports for auto-orders (UltraCart) and open orders (Ontraport). The system also provides real-time sales tracking and maintains secure audit logs for accepted Terms and Conditions.
- Internal Communication Automations: Built a custom Slack integration module supporting multi-workspace OAuth authentication. For live events, this module automates attendee onboarding by sending instant welcome messages, intelligently distributing users into breakout channels (via Round Robin or First-Come-First-Serve algorithms with configurable max-attendee limits), and automatically syncing contacts to HubSpot lists for advanced analytics.
Enforced strict design consistency across five brands, reducing Project Managers' QA workload exclusively to copy edits.
Enterprise LMS & Course Portal
Architected a highly flexible course delivery platform featuring custom dashboards for specialized flagship courses (integrating dedicated Library and 'Buzz call' modules) alongside a robust standard layout. Implemented strict progression logic supporting global course start dates, date-locked releases, sequential module dependencies, and prerequisite lesson completions.
- Dynamic Content & Delivery: Engineered a rich lesson ecosystem supporting video delivery, interactive assignments, and peer-review systems. The platform empowers administrators to seamlessly embed FAQs, transcripts, PDFs, and external reference materials directly into the student's learning flow.
- Automated Cohort & Event Management: Developed comprehensive cohort-cloning utilities enabling coaches to effortlessly duplicate entire course structures for new student intakes. Integrated an advanced event management module allowing staff to schedule course-wide events in advance and embed video recordings for future reference.
- CRM Synchronization & Access Provisioning: Engineered robust API bridges enabling one-click synchronization of course access data. Built secure webhook listeners that automatically grant or revoke course access based on HubSpot and Ontraport marketing workflows.
- Retention & Monetization Workflows: Programmed custom access-control logic, including a specialized 'Pay What You Can' (PWYC) retention sequence that automatically triggers a conversion modal at the 14-day mark, extending trial access until day 28 while driving post-trial revenue.
- Integrated Support Systems & Assignment Routing: Embedded HelpScout Chat directly into the portal to provide real-time student support. Engineered a specialized assignment system that maps students to designated coaches, automatically routing assignment submissions as tickets into course-specific HelpScout mailboxes for review.
Automated cohort cloning and course access provisioning, and drove post-trial revenue through intelligent retention workflows.
Affiliate Portal
Developed a comprehensive hub featuring detailed program information, launch timelines, and real-time leaderboards. Engineered a secure role-delegation system allowing administrators to provision shared dashboard access to an affiliate's Virtual Assistants (VAs) and team members, ensuring centralized data tracking under the primary partner's account.
- Dynamic Promotional Assets: Engineered a centralized asset delivery system that automatically generates personalized tracking links, swipe-copy emails, downloadable resources, and social media assets for each affiliate, ensuring brand consistency at scale.
- Real-Time Reporting & Analytics: Built a robust analytics suite enabling partners to track live opt-in lead generation and final sales conversions associated with their active campaigns.
- Automated UltraCart Onboarding: Engineered a bulk-upload engine for administrative campaign onboarding. The system automatically cross-references historical access records, provisions new UltraCart (UC) affiliate profiles if required, links IDs, and programmatically dispatches targeted welcome sequences.
- Unified Administrative Workspace: Designed a comprehensive administrative layer granting staff full oversight across the entire system. Admins can seamlessly view and manage all global campaign data—from program information and leaderboards to promotional swipe copy, aggregate opt-in/sales metrics, and historical archives.
Engineered a centralized asset delivery system to automatically generate personalized assets for each affiliate, ensuring brand consistency at scale.
Hybrid Courses Bootcamp Portal
Architected a specialized delivery portal for free, high-conversion micro-bootcamps. The system enforces a strict, automated 7-day access window designed to drive urgency and immediate student engagement.
- Dynamic Authorization & Expiry Logic: Engineered a custom authentication flow that dynamically provisions access upon initial opt-in and programmatically revokes platform access exactly 7 days later.
- Automated Re-engagement Loop: Built a secure re-enrollment pipeline allowing expired users to seamlessly reset their access timer and rejoin the bootcamp by simply re-opting into the marketing funnel, driving continued lead nurturing.
Drove immediate student engagement and continued lead nurturing through a strict, automated 7-day access window.
Enterprise Scheduling Infrastructure
Architected a custom, enterprise-grade scheduling platform to successfully migrate the company away from third-party tools (YouCanBookMe). Built exclusively for internal staff using a secure "Mirasee-only" Google OAuth flow.
- Domain-Wide Calendar Access: Integrated Google Workspace Domain-Wide Delegation to programmatically read and write to employee calendars, eliminating the need for individual staff members to manually authenticate or manage API permissions.
- Calendar-Managed Availability Mapping: Engineered a unique availability mode where staff can define their bookable hours simply by creating blocks on their Google Calendar with a specific matching title, entirely bypassing the need for manual schedule configuration within the app.
- Smart Team Routing & Concurrency: Engineered a complex booking engine that handles 'Round Robin' and 'Collective' meeting types. It automatically checks real-time availability across multiple staff calendars simultaneously to present unified booking slots and guarantee zero double-bookings.
- Automated Background Workflows & Lifecycle Routing: Integrated a robust background processing queue (BullMQ & Redis) to reliably handle time-sensitive tasks behind the scenes—such as dispatching pre/post-event email sequences via Resend, executing post-booking URL redirects, syncing data to Ontraport, and managing calendar updates without delaying the booking interface.
Eliminated third-party tool dependencies with an enterprise scheduling platform that guarantees zero double-bookings and features Domain-Wide Calendar Access.
Custom Hybrid Mirasee Website
Engineered a high-performance hybrid architecture where primary marketing pages are served as lightning-fast, static HTML compiled via Webpack, while seamlessly leveraging the WordPress REST API (`wpapi`) to dynamically pull in Custom Post Type (CPT) content such as team profiles, podcasts, and modal data.
- Core Web Vitals Remediation: Conducted comprehensive performance audits and executed aggressive optimizations (lazy loading, asset minification, critical CSS extraction) to successfully fix failing Core Web Vitals and drastically improve LCP/CLS metrics.
- Cloudflare Edge Configuration: Configured advanced Cloudflare edge caching, WAF rules, and page rules to minimize server TTFB (Time to First Byte) and securely distribute global traffic spikes during high-volume course launches.
Successfully fixed failing Core Web Vitals and securely distributed global traffic spikes during high-volume course launches.
FreeScout Custom Module Suite
Engineered a comprehensive data synchronization tool with a custom UI to seamlessly migrate the company's entire support infrastructure from HelpScout to a self-hosted FreeScout environment, ensuring zero data loss across 200K+ historical conversation threads, statuses, and customer profiles.
- Intelligent Automation Engine: Architected a robust IFTTT workflow engine with custom database schemas and a priority queue system to automate complex support operations and internal ticket routing based on advanced conditional triggers.
- Collaboration Plugins: Developed 5 extending modules to optimize internal support team productivity, introducing real-time agent ping notifications and a multi-layered tagging matrix for advanced ticket filtering and fast search retrieval.
Migrated the entire support infrastructure to a self-hosted environment with zero data loss across 200K+ historical conversation threads.
15+ Enterprise API Integrations
Architected a robust middleware layer connecting custom infrastructure with critical third-party SaaS platforms to automate marketing, sales, and operations without manual data entry.
- Marketing & CRM Synchronization: Engineered two-way sync pipelines with HubSpot, Ontraport, ActiveCampaign, and Keap to manage tags, trigger automated email sequences, and synchronize course access based on purchase behavior.
- Enterprise Operations: Integrated Google Workspace Domain-Wide Delegation for calendar management, Slack for automated team alerts and live-event breakout channels, and DocuSign/BoldSign for programmatic contract automation.
- Payment & Fulfillment: Built secure webhook listeners for automated UltraCart and PayPal order fulfillment, dynamically provisioning course and portal access instantaneously upon successful transaction.
Eliminated thousands of hours of manual data entry by weaving disconnected SaaS tools into a unified, automated ecosystem.
A Partner in the Business
"Krunal was our technical lead/architect across many projects and several generations of our tech stack, and somewhere along the way he stopped feeling like a contractor and started feeling like a partner in the business."
"He architected a custom learning platform to replace a sprawl of separate WordPress LMS sites, and it became the backbone of how we delivered every course we ran. He built a centralized admin hub across our sub-brands, with a visual page builder, scheduling links and A/B split testing. When our helpdesk system got too expensive, he researched the alternatives, recommended an open source tool, configured it, and then used AI-assisted coding to write a custom sync module that carried every historical ticket, saved reply and mailbox across intact."
"You can trust him with a problem and expect him to come back with research, recommendation, and an implementation plan that the rest of the team doesn't have to think about."
"What I valued most is harder to put on a resume. He takes ownership. When something unexpected happened, he would proactively flag it and share what he was doing about it. When I proposed a solution that didn't make sense, he told me so and explained why. He's careful with other people's money and data, and I would trust him with both."
What eleven years of ownership bought
1 architect
No infrastructure risk from team turnover — one person has held full system context for over a decade.
5 brands, 1 hub
Every sub-brand managed from a single admin surface instead of disconnected tools.
200,000+ Migrations
Zero data loss during the transfer of historical support conversation threads.
4,500+ Students
Seamless course platform registrations across 130+ active courses.
600+ Checkouts
High-converting checkout pages deployed, optimized, and maintained.
200+ Sales Pages
Custom sales funnels engineered for peak performance and speed.
15+ API Integrations
Extensive third-party API and webhook connections across the ecosystem.
15+ WordPress Sites
Full end-to-end domain management, hosting, and Technical SEO optimization.
Agreement Automation
Custom programmatic workflows built with DocuSign and BoldSign APIs.
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